is driven by real people

Urban Legend is a platform that powers idea-driven campaigns

We mobilize trusted content creators to promote issues that matter and drive audiences to action.

We help organizations run accountable and impactful influencer campaigns and give creators paid opportunities to use their voice for change.

How it works

Using the Urban Legend platform, organizations launch campaigns focused on ideas, not products.

Invited creators join campaigns they believe in - without the hassles of traditional brand partnerships.

They produce powerful, original content in their own style and provide a trusted introduction to the issue.

Creators are paid, and organizations only pay, for the actions driven